While the world is connected and spoilt with an overload of entertainment through regular media and digital mediums, there are parts of the world that are totally in the dark and disconnected from the world.
The solution had to be :
1. Simple to use
2. Always on
3. Free for the Consumer
Our answer lay in the only electronic equipment the people here kept turned on- a rudimentary mobile phone. And 850 million people in India have one.
This gave birth to the idea of integrating one of the oldest mediums of entertainment, the radio, with the most used device today, the mobile phone. So we transformed their basic phones, to give them something they didn?t have - a free entertainment channel - THE KAN KHAJURA STATION - on-demand, entertainment channel that worked on any mobile.