Many parts of India are still mostly media dark regions. Most of rural India lives in darkness due to lack of Televisions or print or Radio at home, hence ‘Media dark’. Even in households where TV is present there are electricity cuts for 8-10 hours everyday, rendering TV’s useless. For people living in these areas there are limited options of entertainment. Also, Bollywood content is paid and expensive for the masses.Our solution is easy to use, always available and free for the masses. For the first 6 months Kan Khajura Tesan was present in two states of Bihar and Jharkhand and now, given the success that we have seen, this model has been extended to other parts of the country, giving every Indian with a mobile phone access to entertainment they crave and getting them reconnected with the world.