Total Subscribers

11,36,908

Total Ad Impressions

28,84,942

ABOUT KAN KHAJURA TESAN

While the world is connected and spoilt with an overload of entertainment through regular media and digital mediums, there are parts of the world that are totally in the dark and disconnected from the world.

The solution had to be :

1. Simple to use

2. Always on

3. Free for the Consumer

Our answer lay in the only electronic equipment the people here kept turned on- a rudimentary mobile phone. And 850 million people in India have one.

This gave birth to the idea of integrating one of the oldest mediums of entertainment, the radio, with the most used device today, the mobile phone. So we transformed their basic phones, to give them something they didn?t have - a free entertainment channel - THE KAN KHAJURA STATION - on-demand, entertainment channel that worked on any mobile.

HOW KAN KHAJURA TESAN WORKS

Areas that were otherwise termed to be ‘media dark’ are “entertainment -enlightened” with ‘Kan Khajura Tesan’, reaching out to more than 23 million subscribers.

1. Give missed call on
1800 30 000 1-2-3

calling

2. System calls back

system

3. Get free entertainment!

radio

LISTEN TO OUR ENTERTAINMENT

WHY INVEST IN KAN KHAJURA TESAN?

Many parts of India are still mostly media dark regions. Most of rural India lives in darkness due to lack of Televisions or print or Radio at home, hence ‘Media dark’. Even in households where TV is present there are electricity cuts for 8-10 hours everyday, rendering TV’s useless. For people living in these areas there are limited options of entertainment. Also, Bollywood content is paid and expensive for the masses.Our solution is easy to use, always available and free for the masses. For the first 6 months Kan Khajura Tesan was present in two states of Bihar and Jharkhand and now, given the success that we have seen, this model has been extended to other parts of the country, giving every Indian with a mobile phone access to entertainment they crave and getting them reconnected with the world.

  • Testimonials

    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 500s, when an unknown printer took a galley of type.

    - John Dove
    CEO, Reckitt Benckiser India Ltd.

    Case Studies

    Dettol, the brand synonymous with protection from germs, had for long been voted as India’s most trusted brand. In September 2008, the marketin g team of Dettol was reviewing the brand’s performance in its 75th year of existence to formulate a three-year plan.

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Awards & Recognition

CONTACT US

  • Address Hindustan Unilever, Andheri East
  • Call Us    +91 98483 89697
  • Email Us   info@kankhajuratesan.com